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Customer Relationship Management (CRM)
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Customer Information Management/ Customer Databases
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Customer Experience Management (CEM)
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Content Mapped to Buying Stages Powers Nurturing Results by Genius.com
October 2009 - (Free Research) This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.
Sales and Marketing: The New Power Couple by Microsoft
December 2008 - (Free Research) This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization.
Grow Your Business with the Visibility to Capture More Sales Opportunities - Part 2 by Microsoft
September 2009 - (Free Research) Watch this webcast to learn of the features and benefits in the new version of Microsoft Dynamics CRM 4.0. Microsoft Dynamics CRM offers you innovative ways to access this powerful relationship management solution to empower your employees to respond quickly to customer demands and increase customer satisfaction.
Brand Management - Leveraging the Power of Integrated Marketing by SAP America Inc
February 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
Building a Best-Run Finance Organization by SAP America Inc
June 2008 - (Free Research) This SAP Executive Insight examines the changing role of the finance organization in today's business environment. Further, it describes how companies can develop best-run finance organizations.
CRM and Social Networking: Engaging the Social Customer by Microsoft
June 2009 - (Free Research) As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions.
Improve Customer Relationships Using the 2007 Office System by Microsoft
September 2009 - (Free Research) This webcast demonstrates how Microsoft software can help you develop more profitable customer relationships by simplifying how your employees work with colleagues, partners, and customers.
IBM Cognos Online Conference for Retailers and Manufactures by IBM
October 2009 - (Free Research) This 2-hour complimentary virtual seminar on performance management (PM) takes place on October 21 and continues on November 4th Join us to learn how PM can help you improve visibility into your manufacturing business so you can reduce costs, speed delivery and efficiency, satisfy customers and create innovative new products.
Best Practices of the Best-Run Sales Organizations by SAP America Inc
June 2009 - (Free Research) Leadership teams in today's strongest sales groups have discovered best practices to achieve exponential results. This SAP Executive Insight looks at leading-edge companies and examines how they excel in areas where most sales organizations struggle.
Oracle Accelerate - Not Just Smart but Timely by Oracle Corporation
March 2009 - (Free Research) This paper gives you an overview of how Ovum has helped penetrate the upper-midmarket. Even when the slowing growth of the market hasn't.
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